"I want The New York Times to thrive. It’s long been my favorite source for national and world news. But printed newspapers have a limited — perhaps very limited — future, and the digital subscription plan they’ve unveiled doesn’t look like a winner to me. I’m pretty sure it’s too expensive — that is to say, that I think The Times would make more money by charging significantly less, making up for the difference per-subscriber in the number of people who’d be willing to sign up. But even worse, it’s too complex. Further, by offering relatively generous access to the nytimes.com website for free to everyone, the Times is providing an enticement to read the Times less. A digital NYT subscription is something few people will feel they need. Many people might want one, to one degree or another, but for few will it be a necessity. That means it ought to be priced simply."

Daring Fireball: A Rule of Thumb: Pricing Should Be Simple

Coase in action (via Mankiw)

Coase in action (via Mankiw)

Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas lectus ipsum, tristique ac euismod et, tristique a massa. Phasellus ullamcorper, diam in cursus imperdiet, dui eros rhoncus ipsum, at tempus orci lacus non quam. Praesent at ipsum suscipit libero tincidunt tristique. Pellentesque dolor ligula, viverra sed fermentum in, semper at lacus. Phasellus interdum, neque in viverra pharetra, risus libero egestas nisl, sit amet cursus massa arcu quis arcu. Duis vel felis ut justo lacinia sagittis vel ac ante. Proin non tellus orci. Aenean sed dolor sed eros pulvinar rutrum. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent placerat eleifend nibh sed consequat. Mauris in euismod libero. Integer dapibus vestibulum dictum. Aenean aliquet viverra nisl quis feugiat. Quisque lacinia bibendum felis a posuere. Nunc enim ante, posuere et semper luctus, rhoncus non lacus. Curabitur nulla erat, commodo ac sollicitudin in, tincidunt tempus tortor. Pellentesque ornare fermentum pretium. Donec nec vehicula nisi. Donec leo enim, condimentum eget egestas nec, congue sit amet lectus. Sed libero dui, tempor a ultricies ultrices, convallis quis est.

Fusce aliquam facilisis pulvinar. Vivamus vitae nisi quis nibh congue accumsan eget at arcu. Donec imperdiet mi non est ultrices vitae lobortis orci rutrum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus id turpis nisi. Quisque massa orci, mollis sed pulvinar vel, posuere mattis sapien. Nullam arcu nisi, pharetra id euismod in, euismod in mi. Nam sit amet enim eu urna pellentesque bibendum. Praesent fringilla facilisis consectetur. Nulla facilisi. Phasellus et mi sed risus interdum ultricies congue sit amet enim. Aliquam sagittis mattis metus feugiat tristique. Nullam rutrum rutrum lacus vitae pretium. Mauris sagittis fermentum turpis, at accumsan tortor euismod quis. Donec in neque tortor, et commodo justo. Etiam nec lorem eget lacus suscipit egestas.

This is a test

Test post for Hal’s new site.